Buying a Website? Here’s 9 SEO Tools to Assess Its True Value by @markdaoust
It is with a bit of sadness that I have to admit this: the industry of buying and selling websites can be a bit shady. But not all the shadiness comes from people who are trying to scam buyers...
View ArticleGoogle AdWords Poaching Clients Again?
A senior Google AdWords advertiser and consultant, Whitey, posted in the WebmasterWorld forums that he has seen new cases of Google AdWords employees stealing or trying to poach clients away from...
View ArticleMaking the Switch from In-House to Consultant SEO by @beymour
(Author’s note: Since I don’t have any agency experience, this post primarily compares in-house and consultant based SEO roles.) I started out as a copywriter for the company I currently work for, and...
View Article25 Of The Most Engaged Brands On Instagram by @johnrampton
Ah, Instagram. Why do we love you so much? Each of the Top 25 Brands on Instagram could probably give us 25 reasons why they love it, which may have a lot to do with those dollars signs. Instagram...
View ArticleValue Based SEO Strategy
One approach to search marketing is to treat the search traffic as a side-effect of a digital marketing strategy. I’m sure Google would love SEOs to think this way, although possibly not when it comes...
View ArticleHow to Build Your Own Mass Keyword Difficulty Tool
The author’s posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Despite keywords being slightly out of fashion, thanks to the...
View ArticleConsumer Watchdog Says Google Shopping Costs Consumers, Complains To FTC
Consumer Watchdog has lodged a new complaint about Google’s “search monopoly” with the US Federal Trade Commission (FTC), this time saying Google Shopping results don’t pass the sniff test. The group...
View ArticleConsumer Watchdog Claims Google Shopping Makes Consumers Pay More, Further...
Consumer Watchdog has lodged a new complaint about Google’s “search monopoly” with the US Federal Trade Commission (FTC), this time saying Google Shopping results don’t pass the sniff test. The group...
View ArticleThe History of Spam and Rebirth of SEO by @darpanghosh
The World Wide Web used to be a happy place for majority of search engine optimizers and web marketers – until February 2011. Webmasters and optimizers were aware that quality work would get their...
View ArticleThe Anatomy of a Perfect Evergreen Blog Post Case Study by @AlesiaKrush
Ever since Google got better at assessing online content quality (especially after the Panda update), content writers have started publishing less, but better-quality content. This has made many...
View ArticleThe Future of Content: Upcoming Trends in 2014
The author’s posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. We’ve entered a fortuitous time to be involved in the digital...
View ArticleAnalyst Gives Both Google Now And Siri A “C+”
Piper Jaffray financial analyst Gene Munster performed his now annual comparison of Google Voice Search/Google Now and Siri to determine which one performed better. Using 800 queries under a variety of...
View ArticleHow Marketing And Probabilities Can Save You $1000’s In PPC Spend by...
Not all companies can spend $200 or more a day on paid search. Many smaller firms simply don’t have that level of cash-flow to dish out, regardless of the return on investment. Because of this,...
View ArticleWhat are the 3 Ultimate PPC Metrics For eCommerce? by @marketergeorge
When eCommerce and online advertising first took off, Cost Per Click (CPC) was the primary KPI everyone watched. Fast-forward 10 years and online marketing has changed dramatically, placing even...
View ArticleSEO Discussions That Need to Die
Sometimes the SEO industry feels like one huge Groundhog Day. No matter how many times you have discussions with people on the same old topics, these issues seem to pop back into blogs/social media...
View ArticleAdvice For New Ecommerce Store Owners: Interview With Shirley Tan by...
As part of our SEJ interview series, Shirley Tan of Ecommerce Systems talks about how to set priorities when starting off with a new ecommerce business. Shirley is the author of Ecom Hell: How to Make...
View ArticleHow to Make Money Blogging (It’s Not What You Think…)
by Ali Luke This is a guest post from Tom Ewer. Becoming a professional blogger is a dream career for many people, but making enough money from your blog to provide a full-time income isn’t easy. If...
View ArticleSponsored Study Argues Google’s “Rival Links” Don’t Drive Enough CTRs To Rivals
Google’s original antitrust settlement proposal, negotiated with the European Commission, was attacked by Google competitors and critics as being a token concession to competition. Anti-Google...
View ArticleSearchCap: The Day In Search, December 13, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Bing Ads Solution Center at Search Engine Land We are...
View ArticleCanada’s Competition Bureau Escalates Google Antitrust Investigation
Canada’s Competition Bureau (CCB) has indicated that it will proceed with a formal antitrust investigation against Google. The CCB had been engaged in a preliminary inquiry. A new CCB court filing...
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